REFERENDUM
Simplifying politics with AI—empowering democracy through informed citizens.
TASK
Redesign the look and feel of the Referendum app, including revamping the logo, color scheme, fonts, and icons to establish a cohesive visual identity. Streamline user experiences by refining the sign-up process and optimizing content layout. Collaborate with UI/UX designers and developers to create assets and bring the app to life with a modern, intuitive design.
ROLE
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Graphic Design
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Iconography/Typography
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Logo Design
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UI/UX
ORIGINAL LOGO AND APP DESIGN
Adjusting the colors of a logo to more muted tones can evoke a sense of seriousness and trustworthiness, which is essential for establishing credibility with the audience. By toning down the saturation of bright reds and blues and opting for softer, more neutral shades, the logo conveys a mature and professional demeanor. This subtle shift enhances the user experience by aligning the visual identity with the values of dependability and professionalism, fostering a stronger emotional connection and sense of confidence in the brand.
UPDATED
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